The platform is rolling out a new feature that permits them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform announced that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a widespread launch. This shift coincides with a increase in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on another major platform only show content made by AI. A significant portion of this material is deemed mass-produced AI material, a phrase for inferior, factory-style content that is frequently absurd or bizarre.
“We know from our community that numerous viewers appreciate content made with AI tools, including computer-generated images to informative clips, and we intend to give people the option to increase or decrease of that, based on their own choices,” commented a platform representative.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its app tagged as made with AI. Collectively, over 100 m videos are submitted to the app daily, making AI-generated material a limited percentage of its total content library.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI content they view by opening the “manage topic” setting in the app and selecting the AI content topic. Further subjects that are already be modified under the setting include news, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s guidelines mandate content makers to label “realistic” AI-generated content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any believable AI video that is not labeled can be taken down under its terms of service.
In addition, the platform will now apply an AI-generated tag to content created with its built-in AI features, or detected by an collaborative effort for identifying artificial media. This action is designed to stop users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is additionally launching a $2 million educational fund for experts and institutions to create informative material about using AI responsibly. This initiative will support educational bodies focused on educating programming and robotics.
Platform Protection
TikTok has supported its content review process, amid discussion over intentions to cut jobs for numerous safety staff in the United Kingdom. It is planning to cut hundreds of positions in its user protection division in its British office, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most distressing content ahead of it is viewed by humans. TikTok announced a 76% decrease in explicit and harmful content handled by safety staff over the past year due to reliance on its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
